This problem kept coming up again and again.
Both of TradeFinch's founders are called Ben. One Ben ran a construction business for years. The other Ben built one of the UK’s fastest-growing companies helping local businesses get more customers online.
Different backgrounds. Same problem.
Good trades were relying on word of mouth, Checkatrade, or referrals - without realising how much work was being won (or lost) on Google. Profiles were half-finished, out of date, or ignored, while competitors quietly took the calls.
TradeFinch was built to fix that properly, without adding more work.
What we refuse to do
We don't sell your details. Your information is yours. We don't pass it to third parties, ever.
We don't lock you in. No cost. No contracts. No minimum terms. No notice period. Leave whenever you want.
We don't charge per lead. You're not bidding against other tradies for the same customer. The calls that come from your Google profile are yours.
We don't upsell you. One plan, one price. We're not going to ring you up trying to get you onto a "premium tier."
We don't touch anything we shouldn't. We only access your Google Business Profile. Not your emails. Not your personal Google account. Not anything else.
We don't make up reviews or fake activity. Everything on your profile is real — real photos, real reviews, real replies. That's the whole point.
Built for Tradies, not Techies
TradeFinch was built by people who’ve run trade and local service businesses.
We know you don’t want dashboards, logins, or another thing to learn - you just want the phone to ring.
TradeFinch runs quietly in the background from one simple app on your phone, while you get on with the job.
One simple mobile app
No faff or effort
Completely free
What tradies say after using TradeFinch
"I used to ignore my Google profile unless something broke. Now it just runs in the background. Reviews get replied to, photos go up, and I’ve noticed a big increase in leads without doing anything extra."
Olly Ewell,
Roofer,
Leeds
“TradeFinch is great. I send job photos on the app and that’s it. Nothing new to learn, no reminders. My profile looks better than my competitors and I’m getting more calls.”
Mariusz Or,
Painter & Decorator, Reading
“What I like most is the consistency. My Google profile is always up to date and active, even when I’m flat out on the tools. It’s brought in work I definitely wouldn’t have had before.”
Bogdan Ivanovic,
Heating Engineer, Nottingham