This problem kept coming up again and again.
One of TradeFinch’s founders ran a construction business for years.
The other built one of the UK’s fastest-growing companies helping local businesses get more customers online.
Different backgrounds. Same problem.
Good trades were relying on word of mouth, Checkatrade, or referrals - without realising how much work was being won (or lost) on Google. Profiles were half-finished, out of date, or ignored, while competitors quietly took the calls.
TradeFinch was built to fix that properly, without adding more work.
We focus on what works
After working with thousands of local trade and service businesses, we’ve learned one thing: Google rewards consistency - not hacks.
Trust signals matter
Reviews, replies, and regular activity tell Google - and customers - that you’re reliable. We keep those signals strong.
Real work beats promises
Customers want to see real jobs, not stock photos. We keep your profile honest, fresh, and believable.
Details make a difference
Small things like missing services, wrong hours, or outdated info can cost you calls. We don’t let those slip.
Consistency wins over time
Google rewards profiles that are looked after regularly. TradeFinch exists to do that quietly, month after month.
Built for Tradies, by Tradies
TradeFinch wasn’t built by people selling software to trades - it was built by people who’ve been on the tools and run local service businesses themselves.
We know you don’t want another platform to learn or another thing to manage. That’s why TradeFinch works through WhatsApp and runs in the background.
No logins or dashboards
All-in-WhatsApp
Cancel anytime
Who TradeFinch is for
TradeFinch is built specifically for sole traders and small trade businesses that rely on local Google searches to win work. It’s not for franchises, agencies, or multi-location businesses. It’s for independent trades who want a steady flow of calls without spending time thinking about Google.
Electricians
Plumbers
Builders
Carpenters & Joiners
Painters & Decorators
Roofers
Heating Engineers
Landscapers
What tradies say after using TradeFinch
"I used to ignore my Google profile unless something broke. Now it just runs in the background. Reviews get replied to, photos go up, and I’ve noticed a big increase in leads without doing anything extra."
Olly,
Roofer,
Leeds
“TradeFinch is great. I send job photos on WhatsApp and that’s it. Nothing new to learn, no reminders. My profile looks better than my competitors and I’m getting more calls.”
Mariusz,
Painter & Decorator, Reading
“What I like most is the consistency. My Google profile is always up to date and active, even when I’m flat out on the tools. It’s brought in work I definitely wouldn’t have had before.”
Bogdan,
Heating Engineer, Nottingham
- All-in-One
TradeFinch
19.99£Every monthNo contracts. Cancel anytime.30 day free trial- We manage your Google Business Profile for you
- More reviews, photos, and activity over time
- Ongoing updates, responses & fixes
- Everything handled via WhatsApp
- Built specifically for local trades