How can we help?
Quick answers to common questions about your Google profile, TradeFinch, and your account.
Contents
3. What TradeFinch does for you
4. Your Account
1. Getting Started
Setting things up and understanding how TradeFinch works.
What TradeFinch does
TradeFinch keeps your Google Business Profile working for you in the background.
Your Google profile is one of the main ways customers decide who to call when they search for e.g. "Plumber near me". We make sure it stays active, accurate, and up to date so you show up more often and look trustworthy - without you having to manage it yourself.
There are no dashboards to learn and no tools to use. We handle everything quietly for you, mainly via WhatsApp.
How the free Google Profile check works
Our free check looks at your Google Business Profile and highlights anything that could be holding it back.
It takes seconds and shows:
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How strong your profile is
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What issues we’ve found
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Where improvements can be made
You’ll see the results instantly on screen. We’ll also email you a copy so you can come back to it later. No card required.
Connecting your Google account
To manage your profile properly, we need access to your Google Business Profile. We request this during Onboarding, immediately after you sign up.
When you connect your Google account, we can:
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See your profile
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Post updates for you
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Reply to reviews on your behalf
We only access what’s needed to manage your profile. We never see personal emails or private Google data. You can disconnect at any time.
Connecting WhatsApp
WhatsApp is how TradeFinch works without getting in your way.
We use WhatsApp to:
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Ask for recent job photos
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Remind you to request reviews
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Share drafted review replies
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Let you know when things are done
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and a few more bits and bobs
There’s no new app to learn. Just a simple tool you're already using everyday.
What happens after you start a free trial
Once you start your free trial, we begin improving your profile straight away.
We’ll:
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Review your profile setup
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Start managing reviews and replies
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Start uploading your photos
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Keep your profile active
You don’t need to do anything unless we ask for photos or approval. You can cancel anytime during the trial.
2. Your Google Profile
How your profile works and why it matters.
Why Google Business Profiles matter
When someone searches for a trade near them, Google decides who to show - and who gets the call.
Your Google Business Profile is one of the biggest factors in:
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Whether you appear in results
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Whether customers trust you enough to call
An inactive or incomplete profile can quietly lose you work.
Reviews: How they affect calls
Reviews help customers decide who to trust.
Google looks at:
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How many reviews you have
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How recent they are
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Whether businesses reply
Profiles with regular reviews and replies tend to rank higher on searches and get more calls than those that stay quiet.
Photos: What Google looks for
Photos show customers what you actually do.
Google favours profiles with:
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Recent photos
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Real job photos
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Ongoing updates
Profiles with fresh photos rank higher, and often get more clicks and calls.
Profile Details and Categories
Your profile details tell Google what searches you should appear for.
Missing or incorrect details - like categories, hours, or contact info - can stop you showing up for relevant searches or confuse customers.
Activity and Visibility
Google favours profiles that show signs of ongoing activity.
If nothing changes for long periods, profiles can slowly fall behind more active competitors, even if the business is still operating normally.
3. What TradeFinch does for you
What we do in the background so you don't have to.
Reviews and Replies
We keep an eye on new reviews and handle replies for you.
TradeFinch:
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Sends you regular reminders to request reviews
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Monitors incoming reviews
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Drafts friendly, professional replies
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Sends them to you on WhatsApp to approve (or auto-approves if you choose)
No chasing, no typing, no logging in.
Photos and Job Updates
We help keep your profile looking active and real.
TradeFinch:
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Reminds you to take job photos
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Uploads them to your profile
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Keeps photos fresh over time
You can simply send photos via WhatsApp any time.
Profile Setup and Fixes
We regularly check your profile setup and fix issues before they cause problems.
This includes:
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Business details
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Categories and services
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Opening hours
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Website and contact info
Anything critical is handled for you.
Ongoing Activity and Monitoring
TradeFinch monitors your profile in the background.
We:
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Check profile health
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Respond to changes
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Keep things ticking over even when you’re busy
You don’t need to check anything manually.
4. Your Account
Billing, settings, and managing your subscription.
Your Plan and Pricing
TradeFinch has one simple plan.
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Fixed price per month
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No contracts
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Cancel anytime
Everything is included.
Please see our Pricing page for further details.
Free Trial Explained
During any free trial:
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We start improving your profile
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You get full access to the service
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You can cancel anytime
If you cancel during the trial, you won’t be charged.
Billing and Payments
Billing is simple and transparent.
From your account you can see:
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Your current plan
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Next billing date
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Payment method
There are no hidden fees.
Cancelling and Restarting
You can cancel your subscription at any time from your account.
If you cancel:
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Your subscription stops at the end of the billing period
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You can restart later if you want
No awkward conversations. No penalties.
5. Help & Support
How to get help quickly.
How to contact TradeFinch
The fastest way to reach us is via WhatsApp.
You can also email:
help@tradefinch.com
What to do if something looks wrong
If something doesn’t look right, just message us.
We’ll:
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Check what’s going on
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Fix any issues
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Let you know when it’s sorted
No tickets. No waiting days for replies.
Privacy and Data Questions
Your data stays yours.
We only use your details to:
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Send your report
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Share important updates about your profile
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Keep your profile fresh and performing
We only access your Google profile to manage it for you.
You can read our full Privacy Policy at any time.