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Privacy Policy

Last Updated: 26th January 2026

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This Privacy Policy explains how TradeFinch Ltd (“TradeFinch”, “we”, “us”) collects, uses, and protects personal data in accordance with the UK GDPR and applicable data protection laws.

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1. Information We Collect

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Information you provide
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  • Name

  • Business name

  • Email address

  • Phone number

  • Account credentials

  • Billing and subscription information

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Automatically collected information
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  • IP address

  • Device and browser information

  • Usage data

  • Cookies and similar technologies

  • TradeFinch mobile app data such as device identifiers, app usage patterns, push notification tokens, potentially camera/photo library access for job photos

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Third-party data
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  • Google Business Profile data

  • Review and profile content

  • Payment confirmation data from payment processors

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2. How We Use Your Data

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We use personal data to:

  • Provide and manage the Services

  • Access and manage your Google Business Profile

  • Communicate with you

  • Process payments

  • Improve and secure our platform

  • Comply with legal obligations

  • Website generation and hosting

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3. Lawful Bases for Processing

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We process personal data under the following lawful bases:

  • Performance of a contract

  • Legitimate interests

  • Legal obligations

  • Consent, where required

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4. Sharing Your Data

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We may share personal data with:

  • Payment processors (e.g. Stripe)

  • Cloud hosting and infrastructure providers

  • Analytics and monitoring providers

  • Messaging platforms (e.g. WhatsApp and in-app push notification providers)

  • Legal or regulatory authorities where required

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We do not sell personal data.

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5. International Data Transfers

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As we expand internationally, personal data may be transferred outside the UK or EEA. Where this occurs, appropriate safeguards will be implemented.

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6. Data Retention

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We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law.

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7. Your Rights

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You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request erasure

  • Restrict or object to processing

  • Data portability

  • Withdraw consent

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Requests can be made to privacy@tradefinch.co.uk.

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8. Security

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We implement appropriate technical and organisational measures to protect personal data. However, no system is completely secure.

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9. Changes to This Policy

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We may update this Privacy Policy from time to time. Continued use of the Services constitutes acceptance of the updated policy.

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10. Contact

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TradeFinch Ltd is the data controller responsible for your personal data.

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TradeFinch Ltd is a private limited company incorporated in England and Wales (Company Number 16982810).

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Registered office:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

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For privacy-related enquiries:
privacy@tradefinch.com

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