Privacy Policy

Last Updated: 26th January 2026

This Privacy Policy explains how TradeFinch Ltd (“TradeFinch”, “we”, “us”) collects, uses, and protects personal data in accordance with the UK GDPR and applicable data protection laws.

1. Information We Collect

Information you provide

Name
Business name
Email address
Phone number
Account credentials
Billing and subscription information

Automatically collected information

IP address
Device and browser information
Usage data
Cookies and similar technologies

Third-party data

Google Business Profile data
Review and profile content
Payment confirmation data from payment processors

2. How We Use Your Data

We use personal data to:

Provide and manage the Services
Access and manage your Google Business Profile
Communicate with you
Process payments
Improve and secure our platform
Comply with legal obligations

3. Lawful Bases for Processing

We process personal data under the following lawful bases:

Performance of a contract
Legitimate interests
Legal obligations
Consent, where required

4. Sharing Your Data

We may share personal data with:

Payment processors (e.g. Stripe)
Cloud hosting and infrastructure providers
Analytics and monitoring providers
Messaging platforms (e.g. WhatsApp)
Legal or regulatory authorities where required

We do not sell personal data.

5. International Data Transfers

As we expand internationally, personal data may be transferred outside the UK or EEA. Where this occurs, appropriate safeguards will be implemented.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law.

7. Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Request erasure
Restrict or object to processing
Data portability
Withdraw consent

Requests can be made to privacy@tradefinch.co.uk.

8. Security

We implement appropriate technical and organisational measures to protect personal data. However, no system is completely secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Services constitutes acceptance of the updated policy.

10. Contact

TradeFinch Ltd is the data controller responsible for your personal data.

TradeFinch Ltd is a private limited company incorporated in England and Wales (Company Number 16982810).

Registered office:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

For privacy-related enquiries:
privacy@tradefinch.co.uk