The Inbound Google Leads System for Tradies: How we booked 30 jobs in 30 days for free (on autopilot)
- Ben Phillips
- May 29
- 4 min read
Updated: Jun 6
Hey there!
My name's Ben and I'm co-founder of TradeFinch
My co-founder (also Ben) and I built a mobile app to help independent tradies win more work and get more inbound job leads from Google. All year round. On autopilot. For free.
The goal of this guide: setup TradeFinch in 2 minutes, and get more warm job leads from local customers searching on Google - on autopilot.
It's free forever for tradies who download the app now (you should click, it's definitely worth it, and it might not be free for latecomers!)
Here is the playbook you're looking for:
The Inbound Google Leads System for Tradies: How we booked 30 jobs in 30 days for free - on autopilot
In this playbook, I'm going to show you the exact steps so you can do the same.
Why this way works (and the old one doesn't)
Here's the brutal truth about getting new job leads in 2026:
The old way:
Referrals: most good leads come from word-of-mouth - but they're inconsistent
Platforms: some leads come from sites like Checkatrade, Bark, and Rated People - but they're expensive, competitive, and often low quality
Marketing: if you have time to consistently promote your business (especially online) that can be a great source of new leads - but after a day on the tools and an evening of admin, quoting and invoicing - most tradies don't
That means you're in a constant cycle of famine or feast. Some months you might book loads of jobs, but others can be devastatingly quiet.
The old way is broken! Enter, the new way...
Inbound Google Leads:
3.5x more calls / enquiries (sometimes much higher)
50% more inbound leads
All year round
From people actively looking for your trade
Who chose to call because they already trust you
Giving you up to 5x higher conversion from lead-to-job
The difference?
Warmth and Intent.
93% of homeowners now use Google to find and research local trades.
When someone googles "Plumber near me" or "Dave's Electrics Reviews", they're literally raising their hand saying "I need a tradie now." That's the time you need to be in front of them. When they are warm and interested.
Which means Google is now the main shopfront for local tradies. Not referrals. Not nextdoor. Not facebook, instagram, checkatrade or any of these other platforms. Google.
...so if you have a good Google Business Profile, with lots of reviews, photos and recent activity. You will get more calls, and win more work. Guaranteed.
The only problem?
A great Google Business Profile takes alot of time to build and manage.
Time you probably don't have.
Enter, TradeFinch...
The 365 Inbound Google Leads Framework
Let me show you exactly how we generate more inbound leads, and more jobs, for all TradeFinch users - 365 days a year.
Step One: Understand what an inbound Google Lead is
An inbound Google Lead isn't just someone who is your ideal customer on paper.
It's someone actively in the market for your trade right now.
Think less about marketing with the hope of finding someone who needs your services, and more about "they need my services right now". There are two broad types of thing they'll use Google for:
To find a tradie: 93% of homeowners use Google to find local tradespeople. Your job is to make sure you show up first. That's where your Google Business Profile comes in.
To choose a tradie: This is all about trust. They may have been referred to you, or be comparing options. But if they're going to let you into their home they need some signals that you're good, and you're trustworthy. All of which they find on your Google Business Profile. Tradies with below a 4.0 star rating lose up to 70% of potential customers, and 73% of customers only pay attention to reviews written in the past month.
Having an amazing Google Business Profile that shows up when they search, and gives them the confidence to call you is the ultimate lead generation tool. They find and trust you before they call.
If have a great Google Business Profile, you will get more leads. You will win more work. And you'll be able to charge more for your services. It's that simple.
You can do it manually (it takes alot of time and consistency, 2 hours + per week) or use our free app to do it for you.
Step Two: Connect your Google Business Profile to TradeFinch
Go to the App Store or Google Play Store to download TradeFinch on your mobile phone (it's free)
Create an account in the app
Connect your Google Business Profile in the app
With TradeFinch connected, we'll now make all the hard and time-consuming activities to make a great Google Business Profile super easy:
Sending out review requests
Uploading new job photos
Responding to reviews
Keeping your profile active
Fixing issues as they occur
Just respond to our nudges in the app when we send them, and you'll be off to the races. Less than 5 minutes a week.
Step Three: Get more inbound leads
Everyday, your chances of getting a new inbound lead go up. Soon, you'll have more than you know what to do with.
Once you have the leads... you can win more work!
Your next 2 days with TradeFinch
Today: Connect your Google Business Profile and go through the initial setup (2 mins)
Tomorrow morning: Send out your personalised Google Review invitation via whatsapp and email to your 10 most recent customers
First 2 hours: Accept or edit our suggested replies to your new 5* reviews
Next 24 hours: Upload new job photos in the app so we can post them at the right time
Day 2 onwards: For every new job you do, just remember to take some photos when you finish, add them in the TradeFinch app, and send your personalised review invitation - all from the app.
If you follow this flow, you'll be getting more inbound leads in 30 days. Guaranteed. And they'll just continue to grow from there.
The Mindset Shift That Changes Everything
Stop leaving your leads to chance.
Stop paying platforms for leads that everyone else is getting.
Start thinking about Google as your "warm lead generation machine".
Every review is a win. Every photo is an asset. Every activity boosts your ranking.
When you make this shift, you'll never struggle for leads again.
Start your new warm inbound lead engine now: Download TradeFinch
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